When we set out to create LIFT&SHIFT, some questioned whether it was necessary. Why go through the effort of filming our roadside assistance partners? Why show the behind-the-scenes work? 🎥
Our answer is because we believe in transparency, in building trust, and in giving our customers around the world a clear view of the service they rely on. Our clients are spread across different countries, and many of them don’t have the chance to see firsthand how roadside assistance operates in Italy.
They trust us to choose the best partners, but we don’t just want them to take our word for it—we want to show them. 🧑🔧🪝
This series is about more than just tow trucks and logistics. It’s about the people behind the service—their skills, dedication, and the cutting-edge equipment they use to assist drivers in need. Too often, these professionals are seen as just “suppliers,” but they are so much more than that. They are the backbone of roadside assistance, working tirelessly to help people get back on the road safely.
Our partners didn’t just allow us to film—they were excited to share their work. They take pride in what they do, and we take pride in working with them. 🙏🏻
By creating LIFT&SHIFT, we’re not just showcasing our network—we’re reinforcing our commitment to quality, professionalism, and trust. Because when you call for roadside assistance, you deserve to know you’re in the best hands possible.
We hope you enjoy this inside look into the world of roadside assistance in Italy.
